HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS		QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

This Article Full Text (PDF) Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Chapman, S Articles by Fitzgerald, B Search for Related Content PubMed PubMed Citation Articles by Chapman, S Articles by Fitzgerald, B

Brand preference and advertising recall in adolescent smokers: some implications for health promotion.

S Chapman and B Fitzgerald

A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.

This article has been cited by other articles:

				C. L. Miller, D. J. Hill, P. G. Quester, and J. E. Hiller Response of mass media, tobacco industry and smokers to the introduction of graphic cigarette pack warnings in Australia Eur J Public Health, December 1, 2009; 19(6): 644 - 649. [Abstract] [Full Text] [PDF]

				W. G. Shadel, S. Tharp-Taylor, and C. S. Fryer Exposure to Cigarette Advertising and Adolescents' Intentions to Smoke: The Moderating Role of the Developing Self-Concept J. Pediatr. Psychol., August 1, 2008; 33(7): 751 - 760. [Abstract] [Full Text] [PDF]

				R. J. Wellman, D. B. Sugarman, J. R. DiFranza, and J. P. Winickoff The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco: A Meta-analysis Arch Pediatr Adolesc Med, December 1, 2006; 160(12): 1285 - 1296. [Abstract] [Full Text] [PDF]

				S. Murphy and P. Bennett Health Psychology and Public Health: Theoretical Possibilities J Health Psychol, January 1, 2004; 9(1): 13 - 27. [Abstract] [PDF]

				C. Pechmann and E. T. Reibling Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada Tob. Control, June 1, 2000; 9 (2009): ii18 - ii31. [Abstract] [Full Text] [PDF]

				S. Emri Recognition of cigarette brand names and logos by primary schoolchildren in Ankara, Turkey Tob. Control, December 1, 1998; 7(4): 386 - 392. [Abstract] [Full Text]

				D. A. Kessler, J. P. Wilkenfeld, and L. J. Thompson The Food and Drug Administration's Rule on Tobacco: Blending Science and Law Pediatrics, June 1, 1997; 99(6): 884 - 884. [Full Text] [PDF]

				D. While, S. Kelly, W. Huang, and A. Charlton Cigarette advertising and onset of smoking in children: questionnaire survey BMJ, August 17, 1996; 313(7054): 398 - 399. [Abstract] [Full Text]

				P. M. Fischer, M. P. Schwartz, J. W. Richards Jr, A. O. Goldstein, and T. H. Rojas Brand Logo Recognition by Children Aged 3 to 6 Years: Mickey Mouse and Old Joe the Camel JAMA, December 11, 1991; 266(22): 3145 - 3148. [Abstract] [PDF]

				J. R. DiFranza, J. W. Richards Jr, P. M. Paulman, N. Wolf-Gillespie, C. Fletcher, R. D. Jaffe, and D. Murray RJR Nabisco's Cartoon Camel Promotes Camel Cigarettes to Children JAMA, December 11, 1991; 266(22): 3149 - 3153. [Abstract] [PDF]

				J. P. Pierce, E. Gilpin, D. M. Burns, E. Whalen, B. Rosbrook, D. Shopland, and M. Johnson Does Tobacco Advertising Target Young People to Start Smoking? Evidence From California JAMA, December 11, 1991; 266(22): 3154 - 3158. [Abstract] [PDF]

				E. Nelson and A. Charlton Children and advertising: does the Voluntary Agreement work? Health Education Journal, January 1, 1991; 50(1): 12 - 15. [Abstract] [PDF]

				P. M. Fischer, J. W. Richards Jr, E. J. Berman, and D. M. Krugman Recall and Eye Tracking Study of Adolescents Viewing Tobacco Advertisements JAMA, January 6, 1989; 261(1): 84 - 89. [Abstract] [PDF]

				K. Rombouts and G. Fauconnier What is Learnt Early is Learnt Well? A Study of the Influence of Tobacco Advertising on Adolescents European Journal of Communication, September 1, 1988; 3(3): 303 - 322. [Abstract]

				A. Blum Strategies to Reduce Cigarette Sales: Excise Taxes and Beyond JAMA, February 28, 1986; 255(8): 1049 - 1050. [Abstract] [PDF]

				P.P. Aitken, D.S. Leathar, and S.I. Squair Children's opinions on whether or not cigarette advertisements should be banned Health Education Journal, January 1, 1986; 45(4): 204 - 207. [Abstract] [PDF]