Prevention of tap water scald burns: evaluation of a multi-media injury control program.
M L Katcher
A prospective study was designed to evaluate a mass media injuryprevention program reaching two million people to determineits impact on risk awareness of hot tap water burns and injury-preventionbehavior. Liquid-crystal thermometers for testing hot watertemperature were offered at no cost; 140,000 were requested.Pre- and post-program general population random surveys (N =337 and 318, respectively) found increased awareness of thedanger of hot tap water, from 72 per cent to 89 per cent, butno increase in testing or lowering of water heater temperatures.A third random sample survey (N = 325) among thermometer requestersfound a higher rate of testing (difference 58.1 per cent, 95per cent CL 55.3 per cent, 60.9 per cent) than in the generalpopulation. Of those who tested, 43 per cent reported temperaturesin the dangerous range of 54.4 degrees C (130 degrees F) orgreater; 52 per cent of this group lowered their water heaterthermostat. These findings indicate that: more than 25 per centof the public is unaware of the potential danger of hot tapwater; a safety education program which increases awarenesswill not necessarily result in injury-control behavior; andmost people motivated to request a free thermometer will testtheir hot water temperature and lower it if necessary. As aresult of this effort, thermostats of an estimated 20,000 waterheaters were lowered from dangerously high levels.
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