The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials.
M Story and
P Faulkner
Division of Human Development and Nutrition, University of Minnesota School of Public Health, Minneapolis.
The purpose of this study was to identify and analyze messagesrelated to food and eating behavior as presented on prime timetelevision (8:00-11:00 pm) both in programming and commercials.Food references occurred an average of 4.8 times per 30 minutesof programming time. Over half (60 percent) of all food referencesin programs were for low nutrient beverages and sweets. Theprime time diet is inconsistent with dietary guidelines forhealthy Americans.
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