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Solomon Panford, MEd, Maud Ofori Nyaney, GradDip, Samuel Opoku Amoah, MSc and Nana Garbrah Aidoo, MA, MPH

Solomon Panford and Maud Ofori Nyaney are with CARE International, Accra, Ghana; Samuel Opoku Amoah was formerly with CARE International. Nana Garbrah Aidoo is with Research and Communication Resources Limited, Accra, Ghana.

Correspondence: Requests for reprints should be sent to Solomon Panford, MEd, ARCH Project, PO Box 968, Obuasi, Ghana (e-mail: careobsi{at}ghana.com).

The pandemic of HIV/AIDS continues to pose a serious threat to the population of sub-Saharan Africa, despite ongoing public health efforts to control the spread of infection. Given the important role of oral tradition in indigenous settings throughout rural Africa, we are beginning an innovative approach to HIV/AIDS prevention based on the use of folk media.

This commentary explains the types of folk media used in the traditional Ghanaian setting and explores their consistency with well-known theories. Folk media will be integrated with broadcast radio for interventions under the HIV/AIDS Behavior Change Communication Project being undertaken as part of the CARE–CDC Health Initiative (CCHI) in 2 districts in Ghana.

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