Association of Retail Tobacco Marketing With Adolescent Smoking
Lisa Henriksen, PhD,
Ellen C. Feighery, RN, MS,
Yun Wang, MS and
Stephen P. Fortmann, MD
Lisa Henriksen, Yun Wang, and Stephen P. Fortmann are with the Stanford Prevention Research Center, Stanford University School of Medicine, Stanford, Calif. Ellen C. Feighery is with the Public Health Institute, Oakland, Calif.
Correspondence: Requests for reprints should be sent to Lisa Henriksen, PhD, Stanford University School of Medicine, Stanford Prevention Research Center, Hoover Pavilion, 211 Quarry Rd, N229, Stanford, CA 94305-5705 (e-mail: lhenriksen{at}stanford.edu; amanda.dauphinee{at}stanford.edu).
A survey of 2125 middle-school students in central Californiaexamined adolescents exposure to tobacco marketing instores and its association with self-reported smoking. Two thirdsof sixth-, seventh-, and eighth-grade students reported at leastweekly visits to small grocery, convenience, or liquor stores.Such visits were associated with a 50% increase in the oddsof ever smoking, even after control for social influences tosmoke. Youth smoking rates may benefit from efforts to reduceadolescents exposure to tobacco marketing in stores.
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