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February 2004, Vol 94, No. 2 | American Journal of Public Health 260-261
© 2004 American Public Health Association


RESEARCH AND PRACTICE

American Indian Internet Cigarette Sales: Another Avenue for Selling Tobacco Products

Felicia S. Hodge, DrPH, Betty A. Geishirt Cantrell, MSSW, MBA, Roxanne Struthers, PhD and John Casken, PhD

Felicia S. Hodge is with the Center for American Indian Research and Education and the School of Nursing, University of Minnesota, Minneapolis. Roxanne Struthers is with the University of Minnesota, School of Nursing. Betty A. Geishirt Cantrell is with the Center for American Indian Research and Education, University of Minnesota. John Casken is with the University of Hawaii, School of Nursing, Honolulu.

Correspondence: Requests for reprints should be sent to Felicia S. Hodge, DrPH, University of Minnesota Center for American Indian Research and Education, 6–101 Weaver-Densford Hall, 308 Harvard St SE, Minneapolis MN 55455 (e-mail: hodge029{at}umn.edu).

A study conducted by the University of Minnesota found that cigarettes can be purchased on American Indian–owned Internet sites for about one fifth of the price at grocery stores, making this a more convenient, lower-priced, and appealing method of purchasing cigarettes. Researchers and educators are challenged to address this new marketing ploy and to discover ways to curb rising smoking rates in American Indian communities.




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