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AJPH First Look, published online ahead of print Jul 28, 2005
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AJPH.2004.046235v1
95/9/1543    most recent
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September 2005, Vol 95, No. 9 | American Journal of Public Health 1543-1544
© 2005 American Public Health Association
DOI: 10.2105/AJPH.2004.046235

RESEARCH AND PRACTICE

Promoting Stair Use: Single Versus Multiple Stair-Riser Messages

Oliver J. Webb, BSc and Frank F. Eves, PhD

The authors are with the School of Sport and Exercise Sciences, University of Birmingham, Birmingham, England.

Correspondence: Requests for reprints should be sent to Frank F. Eves, PhD, School of Sport and Exercise Sciences, University of Birmingham, Edgbaston, Birmingham, B15 2TT, England (e-mail: f.f.eves{at}bham.ac.uk).

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.




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