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This Article Figures Only Full Text Full Text (PDF) All Versions of this Article: AJPH.2004.061200v1 96/2/244    most recent Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in Web of Science Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via Web of Science (11) Citing Articles via Google Scholar Google Scholar Articles by Lewis, M. J. Articles by Wackowski, O. Search for Related Content PubMed PubMed Citation Articles by Lewis, M. J. Articles by Wackowski, O. Related Collections Media Tobacco Control

M. Jane Lewis, DrPH and Olivia Wackowski, MPH

The authors are with the Department of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey–School of Public Health, New Brunswick, NJ.

Correspondence: Requests for reprints should be sent to M. Jane Lewis, DrPH, UMDNJ–School of Public Health, 317 George St, Suite 209, New Brunswick, NJ 08901 (e-mail: lewismj{at}umdnj.edu).

Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths.

Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.

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