HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS		QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

This Article Figures Only Full Text Full Text (PDF) Supplemental Data Spanish Abstract An erratum has been published All Versions of this Article: AJPH.2006.101162v1 97/11/1962    most recent Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in Web of Science Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via Web of Science (14) Citing Articles via Google Scholar Google Scholar Articles by Hawkes, C. Search for Related Content PubMed PubMed Citation Articles by Hawkes, C. Related Collections Other Chronic Disease Obesity, Overweight, Underweight Health Law Health Policy Adolescent Health Nutrition/Food

Corinna Hawkes, PhD

Corinna Hawkes is with the International Food Policy Research Institute, Washington, DC.

Correspondence: Requests for reprints should be sent to Corinna Hawkes, International Food Policy Research Institute, 2033 K Street NW, Washington, DC 20006 (e-mail: c.hawkes{at}cgiar.org).

The pressure to regulate the marketing of high-energy, nutrient-poor foods to young people has been mounting in light of concern about rising worldwide levels of overweight and obesity.

In 2004, the World Health Organization called on governments, industry, and civil society to act to reduce unhealthy marketing messages. Since then, important changes have taken place in the global regulatory environment regarding the marketing of food to young people. Industry has developed self-regulatory approaches, civil society has campaigned for statutory restrictions, and governments have dealt with a range of regulatory proposals.

Still, there have been few new regulations that restrict food marketing to young people. Despite calls for evidence-based policy, new regulatory developments appear to have been driven less by evidence than by ethics.

This article has been cited by other articles:

				L. L. Sharma, S. P. Teret, and K. D. Brownell The Food Industry and Self-Regulation: Standards to Promote Success and to Avoid Public Health Failures Am J Public Health, February 1, 2010; 100(2): 240 - 246. [Abstract] [Full Text] [PDF]

				T. L. Gonzalez-Padron and R. W. Nason Market Responsiveness to Societal Interests Journal of Macromarketing, December 1, 2009; 29(4): 392 - 405. [Abstract] [PDF]

				T. Kuo, C. J. Jarosz, P. Simon, and J. E. Fielding Menu Labeling as a Potential Strategy for Combating the Obesity Epidemic: A Health Impact Assessment Am J Public Health, September 1, 2009; 99(9): 1680 - 1686. [Abstract] [Full Text] [PDF]

				L. O. Gostin, J. L. Pomeranz, P. D. Jacobson, and R. N. Gottfried Assessing Laws and Legal Authorities for Obesity Prevention and Control J. Law Med. Ethics, June 1, 2009; 37(s1): 28 - 36. [PDF]

				L. A Baur Tackling obesity in children and adolescents BMJ, August 8, 2008; 337(aug08_1): a1037 - a1037. [Full Text]