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AJPH First Look, published online ahead of print Jun 12, 2008
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AJPH.2008.135020v1
98/8/1457    most recent
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August 2008, Vol 98, No. 8 | American Journal of Public Health 1457-1459
© 2008 American Public Health Association
DOI: 10.2105/AJPH.2008.135020

RESEARCH AND PRACTICE

Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007

Mary T. Bassett, MD, MPH, Tamara Dumanovsky, PhD, Christina Huang, MPH, Lynn D. Silver, MD, MPH, Candace Young, MS, Cathy Nonas, MS, Thomas D. Matte, MD, MPH, Sekai Chideya, MD, MPH and Thomas R. Frieden, MD, MPH

Mary T. Bassett, Tamara Dumanovsky, Christina Huang, Lynn D. Silver, Candace Young, Cathy Nonas, Thomas D. Matte, Sekai Chideya, and Thomas R. Frieden are with the New York City Department of Health and Mental Hygiene, New York, NY.

Correspondence: Requests for reprints should be sent to Mary T. Bassett, Health Promotion and Disease Prevention, 125 Worth Street, Room 345, CN-24, New York, NY 10013 (e-mail: mbassett{at}health.nyc.gov).

We surveyed 7318 customers from 275 randomly selected restaurants of 11 fast food chains. Participants purchased a mean of 827 calories, with 34% purchasing 1000 calories or more. Unlike other chains, Subway posted calorie information at point of purchase and its patrons more often reported seeing calorie infomation than patrons of other chains (32% vs 4%; P<.001); Subway patrons who saw calorie information purchased 52 fewer calories than did other Subway patrons (P<.01). Fast-food chains should display calorie information prominently at point of purchase, where it can be seen and used to inform purchases.




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