Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007
Mary T. Bassett, MD, MPH,
Tamara Dumanovsky, PhD,
Christina Huang, MPH,
Lynn D. Silver, MD, MPH,
Candace Young, MS,
Cathy Nonas, MS,
Thomas D. Matte, MD, MPH,
Sekai Chideya, MD, MPH and
Thomas R. Frieden, MD, MPH
Mary T. Bassett, Tamara Dumanovsky, Christina Huang, Lynn D. Silver, Candace Young, Cathy Nonas, Thomas D. Matte, Sekai Chideya, and Thomas R. Frieden are with the New York City Department of Health and Mental Hygiene, New York, NY.
Correspondence: Requests for reprints should be sent to Mary T. Bassett, Health Promotion and Disease Prevention, 125 Worth Street, Room 345, CN-24, New York, NY 10013 (e-mail: mbassett{at}health.nyc.gov).
We surveyed 7318 customers from 275 randomly selected restaurantsof 11 fast food chains. Participants purchased a mean of 827calories, with 34% purchasing 1000 calories or more. Unlikeother chains, Subway posted calorie information at point ofpurchase and its patrons more often reported seeing calorieinfomation than patrons of other chains (32% vs 4%; P<.001);Subway patrons who saw calorie information purchased 52 fewercalories than did other Subway patrons (P<.01). Fast-foodchains should display calorie information prominently at pointof purchase, where it can be seen and used to inform purchases.
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