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This Article Figures Only Full Text Full Text (PDF) Supplemental Data All Versions of this Article: AJPH.2008.144352v1 99/12/2140    most recent Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Google Scholar Articles by Martin, J. M. Articles by Liégeois, N. J. PubMed PubMed Citation Articles by Martin, J. M. Articles by Liégeois, N. J. Related Collections Health Promotion Media Prevention Cancer

Jo M. Martin, BA, Jessica M. Ghaferi, MD, Deborah L. Cummins, MD, Adam J. Mamelak, MD, Chrys D. Schmults, MD, Mona Parikh, MD, Lark-Aeryn Speyer, BS, Alice Chuang, MD, Hazel V. Richardson, BS, David Stein, MD, MPH and Nanette J. Liégeois, MD, PhD

Jo M. Martin is with the School of Medicine, Johns Hopkins University, Baltimore, MD. Jessica M. Ghaferi is with the Department of Dermatology, Henry Ford Hospital, Detroit, MI. Deborah L. Cummins is with the Department of Dermatology, Harvard University, Boston, MA. Adam J. Mamelak is with the Department of Dermatology, Methodist Hospital, Houston, TX. Chrys D. Schmults and Lark-Aeryn Speyer are with the Department of Dermatology, Brigham and Women's Hospital, Harvard University, Boston, MA. Mona Parikh is with the Department of Medicine, Columbia Medical Center, New York, NY. Alice Chuang and Hazel V. Richardson are with the Department of Dermatology, Division of Dermatologic Surgery, Johns Hopkins Hospital, Baltimore, MD. David Stein is with the Department of Dermatology, School of Medicine, and the Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD. Nanette J. Liégeois is with the Department of Dermatology, Johns Hopkins Hospital, Baltimore, MD.

Correspondence: Correspondence can be sent to Nanette J. Liégeois, MD, PhD, Department of Dermatology, 601 N Caroline St, JHOC 6054, Baltimore, MD 21287-0900 (e-mail: nliegeo1{at}jhmi.edu). Reprints can be ordered at http://www.ajph.org by clicking the "Reprints/Eprints" link.

Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These findings demonstrate a clear shift in attitudes toward tanned skin during this period.