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This Article Figures Only Full Text Full Text (PDF) Supplemental Data All Versions of this Article: AJPH.2009.161414v1 99/12/2160    most recent Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Google Scholar Articles by Gollust, S. E. Articles by Ubel, P. A. PubMed PubMed Citation Articles by Gollust, S. E. Articles by Ubel, P. A. Related Collections Social Science Health Policy Media Socioeconomic Factors

Sarah E. Gollust, PhD, Paula M. Lantz, PhD and Peter A. Ubel, MD

Sarah E. Gollust is a Robert Wood Johnson Foundation Health and Society Scholar at the University of Pennsylvania, Philadelphia. Paula M. Lantz is with the Department of Health Management and Policy and the Institute for Social Research, University of Michigan, Ann Arbor. Peter A. Ubel is with the Center for Behavioral and Decision Sciences in Medicine, Veteran Affairs Ann Arbor Healthcare System, and the Division of General Internal Medicine, University of Michigan, Ann Arbor.

Correspondence: Correspondence should be sent to Sarah E. Gollust, PhD, 3641 Locust Walk, Room 302, Philadelphia, PA 19104-6218 (e-mail: sgollust{at}wharton.upenn.edu). Reprints can be ordered at http://www.ajph.org by clicking the "Reprints/Eprints" link.

Framing health problems in terms of the social determinants of health aims to shift policy attention to nonmedical strategies to improve population health, yet little is known about how the public responds to these messages. We conducted an experiment to test the effect of a news article describing the social determinants of type 2 diabetes on the public's support for diabetes prevention strategies. We found that exposure to the social determinants message led to a divergence between Republicans' and Democrats' opinions, relative to their opinions after viewing an article with no message about the causes of diabetes. These results signify that increasing public awareness of the social determinants of health may not uniformly increase public support for policy action.

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