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This Article Full Text Full Text (PDF) All Versions of this Article: AJPH.2007.131367v1 99/2/355    most recent Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Pollard, C. Articles by Binns, C. Search for Related Content PubMed PubMed Citation Articles by Pollard, C. Articles by Binns, C. Related Collections Nutrition/Food Prevention Health Education Government Surveys

Christina Pollard, MPH, GCertPSectMgt, GDipDiet, Margaret Miller, MAppSci, GDipPAdm, GDipDiet, Richard John Woodman, PhDMed, MMedSci(Sport/Exc), MBiostats, Rosie Meng, MAppE and Colin Binns, MPH, MBBS, FRACGP, FACOM, FAFPHM

At the time of the study, Christina Pollard and Margaret Miller were with the Department of Health, Perth, Australia. Rosie Meng, Colin Binns, and Richard John Woodman were with Curtin University of Technology, Bentley, Australia.

Correspondence: Requests for reprints should be sent to Christina Pollard, Curtin University of Technology, GPO Box U1987, Perth, WA 6845 (e-mail: c.pollard{at}curtin.edu.au).

Objectives. We monitored changes in self-reported knowledge, attitudes, and behaviors regarding fruit and vegetable consumption in Western Australia prior to and after a healthful-eating campaign.

Methods. We obtained telephone survey data from 2854 adults in Perth from Nutrition Monitoring Surveys conducted in 1995, 1998, 2001, and 2004. The "Go for 2&5" fruit and vegetable campaign was implemented from 2002 to 2005.

Results. We observed changes in knowledge, attitudes, and behaviors regarding fruit and vegetable intake. In 2004, respondents were more likely than in 1995 to report 2 servings of fruit (odds ratio [OR] = 3.66; 95% confidence interval [CI] = 2.85, 4.70) and 5 servings of vegetables (OR = 4.50; 95% CI = 3.49, 5.80) per day as optimal. Despite this, vegetable consumption in 2004 was less than in 1995 (rate ratio = 0.88; 95% CI = 0.82, 0.96; P = .003). Perceived adequacy of vegetable (59.3%) or fruit (34.5%) intake and insufficient time for vegetable preparation (14.3%) were the main barriers.

Conclusions. Knowledge of the recommended fruit and vegetable intake increased following the Go for 2&5 campaign. Perceptions of the adequacy of current intake and time scarcity should be considered when designing nutrition interventions.