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AJPH First Look, published online ahead of print Mar 19, 2009
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May 2009, Vol 99, No. 5 | American Journal of Public Health 820-821
© 2009 American Public Health Association
DOI: 10.2105/AJPH.2008.136457

RESEARCH AND PRACTICE

An Observational Study of Consumers’ Accessing of Nutrition Information in Chain Restaurants

Christina A. Roberto, MS, Henry Agnew and Kelly D. Brownell, PhD

Christina A. Roberto, Henry Agnew, and Kelly D. Brownell are with the Department of Psychology, Yale University, New Haven, CT.

Correspondence: Request for reprints should be sent to Christina A. Roberto, MS, Department of Psychology, Yale University, Box 208205, New Haven, CT 06520 (e-mail: christina.roberto{at}yale.edu).

In this observational study, we determined how frequently consumers accessed on-premises nutrition information provided at chain restaurants. The number of patrons entering and accessing nutrition information was recorded at 8 locations that were part of 4 major restaurant chains (McDonald's, Burger King, Starbucks, and Au Bon Pain). Only 6 (0.1%) of 4311 patrons accessed on-premises nutrition information before purchasing food. This very small percentage suggests that such information should be more prominently displayed, such as on restaurant menu boards, to help customers make informed decisions.






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