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AJPH First Look, published online ahead of print May 14, 2009
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July 2009, Vol 99, No. 7 | American Journal of Public Health 1188-1196
© 2009 American Public Health Association
DOI: 10.2105/AJPH.2008.143131


FRAMING HEALTH MATTERS

Building Alliances in Unlikely Places: Progressive Allies and the Tobacco Institute's Coalition Strategy on Cigarette Excise Taxes

Richard B. Campbell, ScD and Edith D. Balbach, PhD

Richard B. Campbell and Edith D. Balbach are with the Community Health Program, Tufts University, Medford, MA.

Correspondence: Requests for reprints should be sent to Richard B. Campbell, Community Health Program, Tufts University, 112 Packard Ave, Medford MA 02155 (e-mail: richard.campbell{at}tufts.edu).

The tobacco industry often utilizes third parties to advance its policy agenda. One such utilization occurred when the industry identified organized labor and progressive groups as potential allies whose advocacy could undermine public support for excise tax increases. To attract such collaboration, the industry framed the issue as one of tax fairness, creating a labor management committee to provide distance from tobacco companies and furthering progressive allies' interests through financial and logistical support. Internal industry documents indicate that this strategic use of ideas, institutions, and interests facilitated the recruitment of leading progressive organizations as allies. By placing excise taxes within a strategic policy nexus that promotes mutual public interest goals, public health advocates may use a similar strategy in forging their own excise tax coalitions.







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