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AJPH First Look, published online ahead of print Feb 12, 2009
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AJPH.2007.126656v1
99/S1/S131    most recent
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April 2009, Vol 99, No. S1 | American Journal of Public Health S131-S136
© 2009 American Public Health Association
DOI: 10.2105/AJPH.2007.126656

RESEARCH AND PRACTICE

Evaluation of the Impact of News Coverage of an HIV Multiclass Drug–Resistant Cluster in Seattle, Washington

Erin M. Kahle, MPH, Elizabeth A. Barash, MPH, Libby C. Page, MPH, Amy Lansky, PhD, Krishna Jafa, MBBS, Patrick S. Sullivan, DVM, PhD and Susan E. Buskin, PhD, MPH

At the time of the study, Erin M. Kahle, Elizabeth A. Barash, Libby C. Page, and Susan E. Buskin were with Public Health–Seattle & King County, Seattle, WA. At the time of the study, Amy Lansky, Krishna Jafa, and Patrick S. Sullivan were with the Centers for Disease Control and Prevention, Atlanta, GA.

Correspondence: Requests for reprints should be sent to Erin Kahle, International Clinical Research Center, Department of Global Health, University of Washington, 901 Boren Ave, Suite 1300, Seattle, WA 98012 (e-mail: ekahle{at}u.washington.edu).

Objectives. In February 2007, Public Health–Seattle and King County issued a press release describing a cluster of multiclass drug–resistant HIV cases among men who had sex with men (MSM). We evaluated the effect of the press release among MSM in the Seattle area.

Methods. We administered a rapid assessment survey at venues where MSM congregate. Eligible participants were men who had sex with men in the past year, were older than 18 years, and were residents of western Washington State.

Results. Among 325 participants, 57% heard or saw messages related to the press release. Of these, 87% remembered 1 or more key points, but only 5% remembered key prevention messages. Ninety-eight percent of participants thought it was important for the health department to get the message out about drug-resistant HIV.

Conclusions. The press release was found to be a useful and well-received method to inform the public about an HIV drug–resistant cluster. Low retention and nonprominent coverage of key prevention messages suggests that health departments using press releases as a prevention tool need to carefully consider placement and emphasis of those messages in a press statement.






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