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This Article Full Text Full Text (PDF) All Versions of this Article: AJPH.2008.152918v1 99/S3/S587    most recent Submit a response View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Google Scholar Articles by Lingas, E. O. Articles by Bukofzer, E. PubMed PubMed Citation Articles by Lingas, E. O. Articles by Bukofzer, E. Related Collections Adolescent Health Media Nutrition/Food

Elena O. Lingas, DrPH, Lori Dorfman, DrPH and Eliana Bukofzer, MPH

At the time of the study, Elena O. Lingas, Lori Dorfman, and Eliana Bukofzer were with the Berkeley Media Studies Group, Berkeley, CA.

Correspondence: Requests for reprints should be sent to Lori Dorfman, Berkeley Media Studies Group, 2140 Shattuck Ave, Suite 804, Berkeley, CA 94704 (e-mail: dorfman{at}bmsg.org).

We assessed the nutritional quality of branded food and beverage products advertised on 28 Web sites popular with children. Of the 77 advertised products for which nutritional information was available, 49 met Institute of Medicine criteria for foods to avoid, 23 met criteria for foods to neither avoid nor encourage, and 5 met criteria for foods to encourage. There is a need for further research on the nature and extent of food and beverage advertising online to aid policymakers as they assess the impact of this marketing on children.