American Journal of Public Health, 10.2105/AJPH.2006.094128
1 UCSF
* To whom correspondence should be addressed. E-mail: glantz{at}medicine.ucsf.edu.
Objectives. We sought to understand how the tobacco industry uses "youth smoking prevention" programs in Latin America. Methods. We analyzed tobacco industry documents, so-called "social reports," media reports, and material provided by Latin American public health advocates. Results. Since the early 1990s, the multinational tobacco companies have promoted "youth smoking prevention" programs as part of their "Corporate Social Responsibility" campaigns. The companies also partnered with third-party allies in Latin America, most notably nonprofit educational organizations and education and health ministries. Conclusions. Even though there is no evidence that these programs reduce smoking among youths, they have met the industrys goal of portraying the companies as concerned corporate citizens and undermining effective tobacco control interventions that are required by the World Health Organizations Framework Convention on Tobacco Control. Key Words: School Health, Global Health, Health Policy, Tobacco Control
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