Advertisement
AJPH
HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH
QUICK SEARCH:   [advanced]


     

AJPH First Look, published online ahead of print Jul 16, 2008
This Article
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
AJPH.2007.125542v1
98/9/1685    most recent
Right arrow Submit a response
Right arrow purchase articles
Right arrow View Shopping Cart
Right arrow Alert me when this article is cited
Right arrow Alert me when eLetters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Download to citation manager
Right arrow reprints & permissions
Right arrow Get other permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Kreslake, J. M.
Right arrow Articles by Connolly, G. N.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Kreslake, J. M.
Right arrow Articles by Connolly, G. N.
©
American Journal of Public Health, 10.2105/AJPH.2007.125542

Research and Practice

Tobacco Industry Control of Menthol in Cigarettes and Targeting of Adolescents and Young Adults

Jennifer M. Kreslake 1*, Geoffrey Ferris Wayne 1, Hillel R. Alpert 1, Howard K. Koh 1, Gregory N. Connolly 1

1 Harvard School of Public Health, Division of Public Health Practice

* To whom correspondence should be addressed. E-mail: jkreslak{at}hsph.harvard.edu.


  Abstract

Objectives. We examined whether tobacco manufacturers manipulate the menthol content of cigarettes in an effort to target adolescents and young adults.

Methods. We analyzed data from tobacco industry documents describing menthol product development, results of laboratory testing of US menthol brands, market research reports, and the 2006 National Survey on Drug Use and Health.

Results. The tobacco industry attracted new smokers by promoting cigarettes with lower menthol content, which were popular with adolescents and young adults, and provided cigarettes with higher menthol content to long-term smokers. Menthol cigarette sales remained stable from 2000 to 2005 in the United States, despite a 22% decline in overall packs sold.

Conclusions. Tobacco companies manipulate the sensory characteristics of cigarettes, including menthol content, thereby facilitating smoking initiation and nicotine dependence. Menthol brands that have used this strategy have been the most successful in attracting youth and young adult smokers and have grown in popularity.

Key Words: Epidemiology, Health Policy, Qualitative Research, Tobacco Control, Tobacco




This article has been cited by other articles:


Home page
 Tobacco ControlHome page
G F. Wayne and G N Connolly
Regulatory assessment of brand changes in the commercial tobacco product market
Tob. Control, August 1, 2009; 18(4): 302 - 309.
[Abstract] [Full Text] [PDF]

Home page
 Tobacco ControlHome page
C M Carpenter, G N Connolly, O A Ayo-Yusuf, and G F. Wayne
Developing smokeless tobacco products for smokers: an examination of tobacco industry documents
Tob. Control, February 1, 2009; 18(1): 54 - 59.
[Abstract] [Full Text] [PDF]

Home page
 Cancer Epidemiol. Biomarkers Prev.Home page
J. E. Muscat, G. Chen, A. Knipe, S. D. Stellman, P. Lazarus, and J. P. Richie Jr.
Effects of Menthol on Tobacco Smoke Exposure, Nicotine Dependence, and NNAL Glucuronidation
Cancer Epidemiol. Biomarkers Prev., January 1, 2009; 18(1): 35 - 41.
[Abstract] [Full Text] [PDF]


HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH
Copyright © 2008 by the American Public Health Association