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AJPH First Look, published online ahead of print Jul 16, 2008
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©
American Journal of Public Health, 10.2105/AJPH.2007.129478

Framing Health Matters

Project Cerberus: Tobacco Industry Strategy to Create an Alternative to the Framework Convention on Tobacco Control

Hadii M. Mamudu 1, Ross Hammond 2, Stanton A. Glantz 1*

1 University of California San Francisco
2 Independent Consultant (working for UCSF on this project)

* To whom correspondence should be addressed. E-mail: glantz{at}medicine.ucsf.edu.


  Abstract

Between 1999 and 2001, British American Tobacco, Philip Morris, and Japan Tobacco International executed Project Cerberus to develop a global voluntary regulatory regime as an alternative to the Framework Convention on Tobacco Control (FCTC). They aimed to develop a global voluntary regulatory code to be overseen by an independent audit body and to focus attention on youth smoking prevention. The International Tobacco Products Marketing Standards announced in September 2001, however, did not have the independent audit body. Although the companies did not stop the FCTC, they continue to promote the International Tobacco Products Marketing Standards youth smoking prevention as an alternative to the FCTC. Public health civil society groups should help policymakers and governments understand the importance of not working with the tobacco industry.

Key Words: Global Health, Health Policy, Tobacco Control




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