PurchasingBehaviorandCalorieInformation at Fast-Food Chains in New York City, 2007
Mary T. Bassett 1*,Tamara Dumanovsky 2,Christina Huang 2,Lynn D. Silver 1,Candace Young 2,Cathy Nonas 2,Thomas D. Matte 2,Sekai Chideya 2,Thomas R. Frieden 1
1 New York City Department of Health and Mental Hygiene 2 NYC DOHMH
* To whom correspondence should be addressed. E-mail: mbassett{at}health.nyc.gov.
Abstract
We surveyed 7318 customers from 275 randomly selected restaurantsof 11 fast food chains. Participants purchased a mean of 827calories, with 34% purchasing 1000 calories or more. Unlikeother chains, Subway posted calorieinformation at point ofpurchase and its patrons more often reported seeing calorieinfomation than patrons of other chains (32% vs 4%; P <.001);Subway patrons who saw calorieinformation purchased 52 fewercalories than did other Subway patrons (P<.01). Fast-foodchains should display calorieinformation prominently at pointof purchase, where it can be seen and used to inform purchases.
Key Words:
Chronic Disease, Community Health, Nutrition/Food, Obesity, Overweight, Underweight, Public Health Practice, Surveys
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