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AJPH First Look, published online ahead of print Oct 15, 2009
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AJPH.2009.161364v1
99/12/2176    most recent
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©
American Journal of Public Health, 10.2105/AJPH.2009.161364

Research and Practice

Text4Health: A Qualitative Evaluation of Parental Readiness for Text Message Immunization Reminders

Elyse Olshen Kharbanda 1*, Melissa S. Stockwell 1, Harrison W. Fox 1, Vaughn I. Rickert 2

1 Columbia University
2 Mailman School of Public Health

* To whom correspondence should be addressed. E-mail: eo85{at}columbia.edu.


  Abstract

We conducted focus groups and individual interviews in a diverse population of parents to qualitatively explore preferences and readiness for text message immunization reminders. We used content analysis to review and independently code transcripts. Text message reminders were well-accepted by parents; many thought they would be more effective than standard phone or mail reminders. Parents preferred text message reminders to be brief and personalized. Most parents were able to retrieve sample text messages but many had difficulty with interactive texting.

Key Words: Adolescent Health, Quality of Care, Immunization/Vaccines, Qualitative Research




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