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Jennifer Ellis, MPhil, Technical Deputy Editor and Mary E. Northridge, PhD, MPH, Editor-in-Chief

Tobacco marketing through a wide variety of media has long been a part of the adolescent experience. This month's cover image of the cowboy is familiar to generations of former, current, and future adolescents. Like the cowboy himself, this image harks back to former times and simpler ways.

Today's tobacco advertising has its own distinct flavor. Gone are the cartoon characters that proved wildly successful in marketing tobacco to youths. In their place are more confusing and sophisticated campaigns, ostensibly designed to reduce the level of direct marketing to adolescents. They nonetheless retain the cunning ability to attract young consumers . . . [Full Text]

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