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Aleisha Kropf, BA

Aleisha Kropf is the owner and lead designer at Kropf Design in Bloomington, IN. She has worked as the imagist and image editor for the American Journal of Public Health since 2004.

Correspondence: Requests for reprints should be sent to Aleisha Kropf, 1204 S. Washington St, Bloomington, IN 47401 (e-mail: slappyalk@gmail.com).

	Because this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

FROM CHRIS JORDAN, THE photographer: "Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use): 106,000 aluminum cans (thirty seconds of can consumption) and so on. My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in 1 year, for . . . [Full Text]