Advertisement
AJPH
HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS
QUICK SEARCH:   [advanced]


     

This Article
Right arrow Abstract Freely available
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow Submit a response
Right arrow purchase articles
Right arrow View Shopping Cart
Right arrow Alert me when this article is cited
Right arrow Alert me when eLetters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Download to citation manager
Right arrow reprints & permissions
Right arrow Get other permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Web of Science (5)
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Gardner, M. N.
Right arrow Articles by Brandt, A. M.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Gardner, M. N.
Right arrow Articles by Brandt, A. M.
Related Collections
Right arrow Media
Right arrow Prevention
Right arrow Public Health Practice
Right arrow Other Tobacco
Right arrow Tobacco Control
"The Doctors’ Choice Is America’s Choice": The Physician in US Cigarette Advertisements, 1930–1953

Martha N. Gardner, PhD and Allan M. Brandt, PhD

Martha N. Gardner is with the Department of Arts and Sciences, Massachusetts College of Pharmacy and Health Sciences, Boston, Mass. Allan M. Brandt is with the Department of Social Medicine, Harvard Medical School, and the History of Science Department, Harvard University, Cambridge, Mass.


Figure 1
View larger version (102K):

[in a new window]
  		FIGURE 1—— Advertisement: "20,679* physicians say ‘LUCKIES are less irritating.’ "

Source. Magazine of Wall Street . July 26, 1930.

 

Figure 2
View larger version (121K):

[in a new window]
  		FIGURE 2—— Advertisement: "A report on the findings of a group of doctors.*"

Source. Saturday Evening Post. October 16, 1937.

 

Figure 3
View larger version (96K):

[in a new window]
  		FIGURE 3—— Advertisement: "Philip Morris invites you to the . . . Doctor’s Lounge."26

 

Figure 4
View larger version (122K):

[in a new window]
  		FIGURE 4—— Advertisement from the Camels "More Doctors" series: "I’m going to grow a hundred years old!"

Source. Good Housekeeping. July 1946.

 

Figure 5
View larger version (129K):

[in a new window]
  		Figure 5—— Advertisement: "How mild can a cigarette be?"

Source. Ohio State Journal of Medicine. July 1949;45:670.

 

Figure 6
View larger version (128K):

[in a new window]
  		FIGURE 6—— Actor Fredric March in an advertisement for L&M Filters: "This Is It."

Source. Life Magazine . February 22, 1954.

 




HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS
Copyright © 2006 by the American Public Health Association