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AJPH First Look, published online ahead of print Jun 28, 2007
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"A Whole ’Nother Smoke" or a Cigarette in Disguise: How RJ Reynolds Reframed the Image of Little Cigars

Cristine D. Delnevo, PhD, MPH and Mary Hrywna, MPH

Cristine D. Delnevo and Mary Hrywna are with the Department of Health Education/Behavioral Science, School of Public Health, University of Medicine and Dentistry of New Jersey, Piscataway.


Figure 1
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  		FIGURE 1—— Doral cigarettes, Winchester little cigars, and Dutch Masters (large) cigars.

 

Figure 2
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  		FIGURE 2—— Winchester little cigars volume and market share, by year: 1970–2004.

Notes. Data for this figure were compiled from numerous Maxwell Reports (statistical surveys of the cigarette industry); data for 1998 could not be obtained. RJR = RJ Reynolds; TEI = Tobacco Exporter International.

 

Figure 3
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  		FIGURE 3—— RJ Reynolds’s 1968 planning proposal for project CC (Winchester little cigar).

 




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