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FIGURE 2—— Billions of 2005 dollars spent by the tobacco industry on advertising and promotions in the United States: 1963–2003.
Source. Federal Trade Commission.4
Note. ALF=American Legacy Foundation. With the implementation of the Fairness Doctrine in 1970, the tobacco industry steadily increased its expenditures for advertising and promotions throughout the 1970s and 1980s; however, such expenditures began to climb quickly with the introduction of state tobacco control media campaigns in the 1990s.
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