© 2008 American Public Health Association DOI: 10.2105/AJPH.2007.112318
The authors are with the Department of Health Management and Policy, University of Michigan, Ann Arbor. Correspondence: Requests for reprints should be sent to Kenneth E. Warner, PhD, Department of Health Management and Policy, University of Michigan, 109 Observatory Rd, Ann Arbor, MI 48109 (e-mail: kwarner{at}umich.edu).
We examined the effect of demographics on Californias low smoking prevalence. We estimated that if the United States had the same demographics as California, then the US adult smoking prevalence in 2005 would have been 19.3%, 1.6 percentage points lower than the reported 20.9% for the United States, but 4.1 percentage points higher than Californias prevalence of 15.2% in 2005. Tobacco control appears to be a much more important factor than demographics in determining Californias low smoking rates.
It is undeniable that California has surpassed the nation in its efforts to control smoking. In 2005, the US adult smoking prevalence was 20.9%, whereas Californias smoking prevalence was 15.2%, second lowest in the United States after Utahs.1 Since 1988, when California passed Proposition 99, a comprehensive tobacco control initiative in the state, smoking prevalence in California declined from 22.8% to 15.2% in 2005, a 33% reduction. In comparison, during the same time, the prevalence of smoking in the United States decreased from 24.1% to 20.9%, only a 13% decline.2 Californias success has been attributed to its cigarette tax policy, an aggressive anti-smoking media campaign, its smoke-free indoor air policies, and its effective community tobacco education programs.3 The observed correlation between Californias tobacco control efforts and ensuing results is encouraging and suggests that California could be used as an example for the United States to learn from and emulate. Correlation, however, does not imply causation. Because the demographics of California and the United States differ, it is conceivable that the low smoking rates found in California are independent of tobacco control efforts and are the result of the normal response of a population that is inherently predisposed against tobacco use.4 Although Californias experience with tobacco has been documented and discussed in several studies, to our knowledge, not one of these has addressed the potential effect of Californias unique demographics on its low smoking rates relative to the United States.5–7 We explored to what extent Californias demographic composition was responsible for the states low smoking prevalence. Our analysis helped to clarify the relative importance of demographics compared with tobacco control efforts in Californias success against tobacco use.
We subdivided the US and California populations by gender, age, and race/ethnicity to determine what the smoking prevalence in the United States would have been in 2005 if the whole country had the same demographic composition as California. For the analysis, we identified 4 age groups (18–30, 31–45, 46–65, and > 65) and 5 racial/ethnic groups (non-Hispanic White, non-Hispanic Black, Hispanic, Asian, and other) and thus created 40 age-gender-ethnicity subpopulations. We then used data from the 2005 National Health Interview Survey (NHIS)8 to determine US smoking prevalence for each of the groups and 2000 US Census9 data to calculate the proportion of the overall population in the United States and California represented by each of the 40 categories. Finally, we averaged the 40 US age-, gender-, and ethnicity-specific smoking prevalence figures weighted by the proportions of the California population represented by the corresponding subgroups to determine what the overall US smoking prevalence would have been if the United States had the same demographic distribution as California.
Our results are shown in Table 1
The entries at the bottom of Table 1
We found that if the United States had the same demographic composition as California, the overall smoking prevalence in the country would have been 19.3% in 2005 rather than 20.9%, or 1.6 percentage points lower than it was that year. Therefore, compared with the United States, California has a higher proportion of age, racial/ethnic, and gender groups with lower-than-average smoking prevalence. Californias actual smoking prevalence of 15.2% in 2005 implies that an effect substantially above and beyond demographics made Californias rates lower than those of the nation. Indeed, this effect is apparently much more important than demographics. The total difference between US and California smoking prevalence was 5.7 percentage points in 2005 (20.9%–15.2%). Of that difference, 28% was explained by differences in demographics (20.9%–19.3%), whereas the remaining 72% (19.3%–15.2%) likely would be attributed to a condition unique to the California experience. The most plausible explanation is the effectiveness of tobacco control efforts in the state. We may not have fully accounted for the effects of demographics on Californias smoking rates. The demographic subgroups may contain some heterogeneity relevant to smoking prevalence that we have not considered. For example, the ethnic composition of Hispanic and Asian subgroups in California may differ from that in the rest of the United States (e.g., there are proportionately fewer Cuban Americans among Californias Hispanic population than among the rest of the US population). California also may have a larger proportion of first-generation immigrants than does the rest of the country, which could entail differences in smoking habits inside and outside California for specific subgroups. Of course, these factors could increase or decrease the proportionate role of demographic characteristics. We do not believe that these effects could be large enough to alter the essential qualitative conclusion of this study. Our findings indicate that even though Californias unique demographics are partially responsible for the states low smoking prevalence, tobacco control efforts seem to have played a major role in the states achievements in reducing smoking. We hope that Californias experience with tobacco serves as an example for the United States to follow, validating once again the old saying, "As California goes, so goes the nation."
Peer Reviewed
Contributors
Human Participant Protection Accepted for publication April 19, 2007.
1. Centers for Disease Control and Prevention. Tobacco use among adults—United States, 2005. MMWR Morb Mortal Wkly Rep. 2006;55(42):1145–1148.[Medline] 2. Centers for Disease Control and Prevention. State-specific prevalence of current cigarette smoking among adults and secondhand smoke rules and policies in homes and workplaces—United States, 2005. MMWR Morb Mortal Wkly Rep. 2006;55(42):1148–1151.[Medline] 3. California smoking rates drop 33 percent since states anti-tobacco program began [press release]. Sacramento: California Department of Health Services; April 20, 2005. Available at: http://www.applications.dhs.ca.gov/pressreleases/store/pressreleases/05-16.html. Accessed April 3, 2007. 4. Chaloupka FJ, Warner KE. The economics of smoking. In: Culyer AJ, Newhouse JP, eds. Handbook of Health Economics. Vol 1B. New York, NY: Elsevier; 2000:1539–1627. 5. Pierce JP, Gilpin EA, Emery SL, et al. Has the California tobacco control program reduced smoking? JAMA. 1988;280:893–899. 6. Pierce JP, Evans N, Farkas AJ, et al. Tobacco Use in California: An Evaluation of the Tobacco Control Program, 1989–1993. La Jolla, Calif: University of California, San Diego; 1994. 7. Gilpin EA, Messer K, White MM, Pierce JP. What contributed to the major decline in per capita cigarette consumption during Californias comprehensive tobacco control programme? Tob Control. 2006;15: 308–316. 8. National Health Interview Survey 2005. National Centers for Health Statistics. Available at: http://www.cdc.gov/nchs/nhis.htm. Accessed November 18, 2007.
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