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AJPH First Look, published online ahead of print Jul 28, 2005
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American Journal of Public Health, 10.2105/AJPH.2004.046235

Research and Practice

Promoting Stair Use: Single Versus Multiple Stair-Riser Messages

Oliver J. Webb 1* Frank F. Eves 1

1 The University of Birmingham, UK

* To whom correspondence should be addressed. E-mail: oxw844{at}bham.ac.uk.


  Abstract

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message. (Am J Public Health. 2005;95:XXX-XXX. doi:10.2105/AJPH.2004.046235)

Key Words: Environment, Exercise/Physical Activity, Health Promotion, Surveillance




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