Advertisement
AJPH
HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH
QUICK SEARCH:   [advanced]


     

AJPH First Look, published online ahead of print Dec 27, 2005
This Article
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
AJPH.2004.061200v1
96/2/244    most recent
Right arrow Submit a response
Right arrow purchase articles
Right arrow View Shopping Cart
Right arrow Alert me when this article is cited
Right arrow Alert me when eLetters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Download to citation manager
Right arrow reprints & permissions
Right arrow Get other permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Lewis, M. J.
Right arrow Articles by Wackowski, O.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Lewis, M. J.
Right arrow Articles by Wackowski, O.
©
American Journal of Public Health, 10.2105/AJPH.2004.061200

Analytic Essay Forum

Dealing with an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands

M. Jane Lewis 1* Olivia Wackowski 1

1 UMDNJ-School of Public Health

* To whom correspondence should be addressed. E-mail: lewismj{at}umdnj.edu.


  Abstract

Production and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths.

Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications(including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young dults.

Key Words: Media, Tobacco Control




This article has been cited by other articles:


Home page
 AJPHHome page
D. E. Nelson, P. Mowery, K. Asman, L. L. Pederson, P. M. O'Malley, A. Malarcher, E. W. Maibach, and T. F. Pechacek
Long-Term Trends in Adolescent and Young Adult Smoking in the United States: Metapatterns and Implications
Am J Public Health, May 1, 2008; 98(5): 905 - 915.
[Abstract] [Full Text] [PDF]

Home page
 AJPHHome page
B. A. Primack, J. D. Aronson, and A. A. Agarwal
AN OLD CUSTOM, A NEW THREAT TO TOBACCO CONTROL
Am J Public Health, August 1, 2006; 96(8): 1339 - 1339.
[Full Text] [PDF]

Home page
 AJPHHome page
M. R. Greenberg
The Diffusion of Public Health Innovations
Am J Public Health, February 1, 2006; 96(2): 209 - 210.
[Full Text] [PDF]


HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH
Copyright © 2005 by the American Public Health Association