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American Journal of Public Health, 10.2105/AJPH.2005.069617
Health Policy and Ethics |
1 University of California San Francisco
* To whom correspondence should be addressed. E-mail: glantz{at}medicine.ucsf.edu.
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Abstract |
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Taxes on cigarettes have long been used to help reduce cigarette consumption. Social factors also affect cigarette consumption, but this impact has not been quantified. We computed a social unacceptability index based on individuals' responses to questions regarding locations where smoking should be allowed.
A regression analysis showed that the social unacceptability index and price had similar elasticities and that their effects were independent of each other. If, through an active tobacco control campaign, the average individual's views on the social unacceptability of smoking changed to more closely resemble the views of California residents, there would be a 15% drop in cigarette consumption, equivalent to a $1.17 increase in the excise tax on cigarettes.
Key Words: Environmental Tobacco Smoke, Tobacco Control
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