OBJECTIVES: This study compared the incentive payments for premium shelf space and discounts on volume purchases paid to retailers by 5 types of companies. METHODS: Merchants were interviewed at 108 randomly selected small retail outlets that sell tobacco in Santa Clara County, California. RESULTS: Significantly more retailers reported receiving slotting/display allowances for tobacco (62.4%) than for any other product type. An average store participating in a retailer incentive program received approximately $3157 annually from all sampled product types, of which approximately $2462 (78%) came from tobacco companies. CONCLUSIONS: Future research should assess the impact of tobacco industry incentive programs on the in-store marketing and sales practices of retailers.

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E C Feighery, K M Ribisl, D D Achabal, and T TyebjeeStanford Center for Research in Disease Prevention, Stanford University School of Medicine, Palo Alto, CA 94304, USA. [email protected] “Retail trade incentives: how tobacco industry practices compare with those of other industries.”, American Journal of Public Health 89, no. 10 (October 1, 1999): pp. 1564-1566.

https://doi.org/10.2105/AJPH.89.10.1564

PMID: 10511841